For Watson Whitford, the National UNITY Council Male Co-President and a proud member of the Chippewa Cree and Navajo Nations, leadership means more than guiding others—it’s about grounding himself in tradition, serving his community, and inspiring other young Native men to find their strength through culture.
Watson’s journey this summer has been one of deep cultural engagement and personal growth. From participating in the sacred Sun Dance ceremony on his home reservation in Rocky Boy, Montana, to traveling across the country to powwows and working with elders in his community, Watson exemplifies UNITY’s mission of fostering the spiritual, mental, physical, and social development of Native youth.
A Test of Strength and Spirit: The Sun Dance Ceremony
At the start of July, Watson joined the Sun Dance ceremony, a sacred rite for many Native nations, known as a time of prayer, endurance, and community revitalization. “Ceremony is very important and in most times takes priority,” Watson said, reflecting on his experience.
The Sun Dance is more than a physical challenge—it is a profound spiritual practice where young men offer personal sacrifices to honor the Great Spirit, reconnect with the earth, and strengthen their communities. Participants endure long hours of fasting, dancing, and prayer, demonstrating resilience and gratitude for the gifts of life and nature.
“Being a part of the Sun Dance allowed me to reflect on my role as a leader and how I can serve my community with humility and dedication,” Watson shared. “Helping elders during the ceremony and praying for my people grounded me in the values that UNITY promotes: service, strength, and connection.”
Sharing UNITY’s Vision at Powwows
Following the Sun Dance, Watson spent the rest of July traveling to powwows across the country, including stops in Prairie Island, Minnesota; Arlee, Montana; and Mandaree, North Dakota. At each gathering, Watson took the opportunity to connect with Native youth, sharing the mission of UNITY and encouraging them to get involved.
“Powwows are a powerful space for cultural celebration and connection,” Watson said. “As I travel, I do my best to share about UNITY with youth who may be interested, showing them how they can be leaders in their own communities.”
Through these efforts, Watson demonstrates how culture serves as a protective factor for Native youth, offering a strong sense of identity and purpose. By engaging with traditions like the Sun Dance and powwow celebrations, Watson shows how young Native men can find strength and resilience in their heritage, helping them avoid risky behaviors and stay connected to their communities.
Mentorship and Service: Building Community with Elders
Back home in Rocky Boy, Watson began a summer job with an elders advocacy group, where he helps plan calendars, manage check vouchers, and, most importantly, listen to elders share the Cree language.
“I have the honor of sitting with elders and listening to them speak the Cree language,” Watson said. “This opportunity has helped me gain more experience and understand the importance of bridging generational knowledge to uplift our communities.”
Through his work with elders, Watson embodies UNITY’s vision of intergenerational mentorship, showing how the wisdom of the past can guide the leaders of the future. His efforts also highlight the importance of language preservation as a cornerstone of cultural revitalization.
Leading Young Men Toward a Stronger Future
As Male Co-President, Watson represents young Native men across the country, a demographic that research shows often faces additional barriers to participation in leadership roles. By modeling servant leadership and cultural pride, Watson inspires his peers to embrace their identities and take charge of their futures.
“Young men need mentors who can show them the power of their culture and the strength they have within,” Watson said. “Through UNITY, we’re creating opportunities for Native youth to step up and lead in ways that honor our traditions and build stronger communities.”
UNITY: A Legacy of Empowerment
Watson’s journey reflects the enduring mission of UNITY, an organization that has empowered Native youth for nearly 50 years. By promoting leadership through cultural engagement, UNITY ensures that young people like Watson are equipped to serve their communities while honoring their heritage.
“UNITY has given me the platform to connect with other Native youth and share the values of service and resilience that guide my life,” Watson said. “It’s about showing our peers that they have the power to make a difference in their communities and beyond.”
Through his dedication to culture, community, and mentorship, Watson Whitford exemplifies what it means to be a “ UNITY Wellness Warrior,” embodying the strength and spirit of Native youth leadership. His journey is a testament to the transformative power of tradition, showing how reconnecting with one’s roots can lead to a brighter future for all.