Photo: Courtesy of Morgan Kidder
Urban Native Era’s new creative director, Hud Oberly, adds endless possibilities to the brand’s ever-growing community.
When Hud Oberly (Osage, Caddo, Comanche) was announced as the new creative director of Urban Native Era (UNE) at the beginning of March he immediately went from a commonly-seen model for the brand to decision-maker of all things creative. To some, it came as a surprise, but more so as news that he would be leaving his previous position. It would not take long for his daily duties to shift, but he and Founder/CEO Joey Montoya (Lipan Apache) will tell you the official announcement was, well, just that. The two had already begun planning their first Urban Native Era Experience months before the public announcement.